Our Story
How Loosie Goosie grew from a passion project into South Africa's leading eco-friendly gift company.
How It All Started
Loosie Goosie was born in 2020 when our founder, Simone, found herself searching for meaningful, personalized gifts that felt truly special. Tired of the same generic options on the shelves, she began curating her own gift boxes—thoughtful combinations of local treasures, handpicked to suit the moment and the person.
What began as a passion project quickly caught on. Friends, family, and soon even strangers loved the idea of gifting with intention—something that felt personal, not mass-produced. From birthdays and weddings to client appreciation and baby showers, Loosie Goosie became the go-to for gifting with heart.
Our name reflects our playful spirit and creative freedom—a little “Loosie” with convention, but always deliberate when it comes to delighting your loved ones. Every box tells a story, and we’re here to help you tell yours.
Our Mission & Values
We believe that gifting should feel personal, intentional, and full of joy. Every decision we make is guided by our core values:
Sustainability
While personalization comes first, we still care deeply about the planet. We choose products that are recyclable, biodegradable, or made from renewable materials whenever possible.
Local Support
We proudly collaborate with South African artisans and small businesses to create one-of-a-kind gift experiences and support our local economy.
Thoughtfulness
We believe gifts should tell a story. That’s why every Loosie Goosie box is thoughtfully curated and can be customized to suit the person and the moment—because meaningful matters.
Meet Our Team
Simone
Founder & CEO
Andy
Marketing & Advertising
Linda
Logistics & Distribution
Our Care Philosophy
At Loosie Goosie, we believe gifting should feel good—for the giver, the receiver, and the world around us. That’s why we pour care into every detail, from thoughtful customization to conscious packaging.
Personal Touch: Every box is designed to be meaningful. We work with you to personalize gifts that speak from the heart.
Eco-Minded Packaging: We use plastic-free, recyclable, or biodegradable materials wherever possible—because beauty shouldn’t cost the Earth.
Local Partnerships: We collaborate with South African artisans and makers to keep our gifts unique and our economy thriving.
